https://cederik.com/tags/immersive-experience-economy/Recent content in Immersive Experience Economy on Cederik HaverbekeHugoenFri, 06 Mar 2026 00:00:00 +0000https://cederik.com/writing/three-units-immersive-experience-economy/Fri, 06 Mar 2026 00:00:00 +0000https://cederik.com/writing/three-units-immersive-experience-economy/<p>There is a measurement problem at the heart of the immersive experience industry.</p> <p>We can tell you the resolution of a headset. We can quote you the polygon count of a virtual environment. We can measure frame rates, latency, field of view — every technical parameter that engineers care about. But ask a venue operator what their experience is <em>worth</em>, and they will give you a ticket price. Ask a designer how <em>good</em> their experience is, and they will show you a user satisfaction survey. Ask an investor how to <em>compare</em> two immersive experience companies, and they will default to revenue multiples that ignore everything that makes this industry different from selling software or running a cinema.</p>